Comics by Comixology has become the de facto tablet reading platform for comic books. That only happened because Comixology CEO David Steinberger spent time learning the business of comics before figuring out how to digitize it. “We took the time to understand where the market was and that you couldn’t just plow digital into it,” said Steinberger.

Watch the interview with Steinberger to learn how failing at a business plan competition helped him refine the business for success, how he positioned the company to quickly cut deals with the giants of the space and learn why he created two distinct business plans for his company prior to launching his app.

Just click on the photo to watch the video.