RRE Ventures

Venture Studio (23): Neil Capel, CEO of Sailthru

Sailthru

I sat down recently with Neil Capel, CEO of SailThru, a company that was born out of a need for a higher standard of email delivery. We met at his offices @ AOL Ventures.

In our conversation Neil describes how he went from consultant at Morgan Stanley just a few years ago to founding a company that will soon be expanding globally. He takes us through his experience of first bootstrapping his company and building a team, to raising a seed round last year, to their $8 million Series A round.

He also gives specific advice to folks like himself who have the entrepreneurial drive- but who are working in large company environments.

Enjoy.

00:06 – What is Sailthru and how does it work?

01:14 – How Neil started out

01:36 – The story of Sailthru's scrappy beginnings, bootstrapping, credit cards, moonlighting, etc.

03:03 – Their first round: all NYC investors: AOL Ventures, RRE, Metaphorphic, Thrive, Lehrer Ventures, DFJ Gotham

03:21 – The big secret in building a team!

03:54 – Something about their customers

04:03 - What's next for Sailthru

04:45 - Neil's awesome advice for entrepreneurs that are just starting out! (Going full force!)

For the full interview click on the image of Neil just below:

 

Screen shot 2011-09-23 at 2.21.38 PM

Venture Studio (7): Jordy Leiser, CEO and co-founder STELLAService

This is Episode (7) of Venture Studio

Welcome to this week's conversation with Jordy Leiser, CEO of STELLAService- one of the most intriguing and sought-after venture-backed startups in NYC. STELLAService rates the customer service performance of online stores and was recently featured in AdAge (here) and on TechCrunch (here). 

Below is a short table of contents (with corresponding minutes) of our conversation:

00:27     Jordy's background & how it led to the founding of STELLAService

01:30     Who invested, how the deal came together 

02:50     Who is this new player in town, Consiglieri?

4:39       The size of their angel and venture rounds

05:25     Who's the team behind STELLAService? 

06:30    Why'd they choose to set-up shop in NYC?

07:15     How a high school internship framed Jordy's perception of branding

07:34     Jordy's previous work w/ IMG and his experience in sports licensing

08:12     The business model

09:45     The STELLAService Seal and what it means for a company to carry it

10:25     Who are some of the companies displaying the seal?

12:02     How are brands picked and evaluated?

13:25     What's the company doing with all the data it's accumulating?

14:13     How many brands are displaying the seal?

16:00    What's Jordy learning about running a company?

16:30    What's currently happening at STELLAService?

17:08     Are they hiring?

Click for Venture Studio (8) w/ Josh Wienstein of YouAre.TV

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